Forma® was born from an exclusive hospitality model, masterfully bridging haute cuisine, bespoke event production, and the direct management of prestigious venues.

Gastronomy, design, entertainment, and operational mastery seamlessly align within a singular, integrated structure, ensuring absolute continuity, flawless control, and aesthetic cohesion.

Beyond Banqueting

From Milan

to Italy

Beyond Bespoke Banqueting

From Milan to the Rest of Italy

  • Featured Image
  • Featured Image
  • Featured Image
  • Featured Image
  • Featured Image
  • Featured Image
  • Featured Image
  • Featured Image
01
//
Forma® by the Numbers

We have been devoted to haute cuisine since

1997

We have been devoted to haute cuisine since

1997

We have been devoted to haute cuisine since

1997

Customer Retention Rate

93%

Customer Retention Rate

93%

Customer Retention Rate

93%

Network of Operational Partners

500+

Network of Operational Partners

500+

Network of Operational Partners

500+

Group Venue Assets

6

Group Venue Assets

6

Group Venue Assets

6
02
//
Background

An establishment founded on over 25 years of experience in luxury hospitality.

Forma® was created to give a clear operational identity to a model developed within SEV Group over more than twenty-five years of experience in fine dining and the orchestration of high-profile events.

It is not merely a catering brand, but a specialized organization that unites banqueting, design, entertainment, technical production, and event coordination within a single structure, conceived to develop and manage corporate events, weddings, and private celebrations with method, continuity, and complete control.

Based in Milan and operating throughout Italy, Forma® represents the executive arm of the group’s food & beverage, banqueting, and event production activities, delivering elevated standards across projects of every scale.

Gallery Image
Gallery Image
Gallery Image
Gallery Image
03
//
Team

The people who conceive,
orchestrate and bring every event to life.

Team Image
Tobia Paolo Scaglione

COO / Sales Director

With decades of experience in fine dining, event management, and hospitality entrepreneurship, they lead the group’s commercial development and strategic direction.

Team Image
Francesca Elena Scotti

Head of Human Resources / Art Director

A trained interpreter and polyglot, with a background spanning music, mixology, and floral design, oversees the development of the team and the artistic roster.

Team Image
Guglielmo Arnulfo

Culinary Director

With a strong international background in fine dining, luxury hospitality, and airline catering, he leads gastronomic development and culinary standards.

Team Image
Martina Mascheroni

Director of Event Production

Martina oversees event production and orchestrates the execution of each project.

Team Image
Elvis Frroku

Director of Logistics and Security

Elvis oversees logistics, security, and operational flows in support of the group’s events and activities.

Team Image
Gianmarco Franzese

Corporate Front of House Manager

Gianmarco coordinates the service teams and oversees procedures and service standards.

Team Image
Tommaso Baronio

Corporate Beverage Manager

Tommaso curates beverage concepts and oversees the operational standards of our bar services.

Team Image
Laura Pandolfi

Director of Administration

Laura oversees the group’s administration, accounting, and the operational management of financial flows.

Team Image
Margherita Manzoni

Sales Team

Margherita guides clients in shaping concrete, coherent, and sustainable projects.

Team Image
Camilla Guicciardi

Sales Team

Camilla guides clients in shaping concrete, coherent, and sustainable projects.

04
//
Case Study
03
//
Case Study

Events where form, content, and execution achieve perfect harmony, transforming every vision into a seamless and refined experience.

Designed. Cooked. Performed.

05
//
Frequently Asked Questions
04
//
Frequently Asked Questions
Less
Less

What is the essence of Forma®?

Forma® is the signature brand through which SEV Group curates flawless catering, banqueting, and event production, seamlessly integrated within a single, sophisticated organizational model.

Less
Less

What type of cuisine do you offer?

Our cuisine is deeply rooted in Italy’s gastronomic tradition, with a refined focus on the distinct regional identities and the exceptional quality of the ingredients. At the same time, we are structured to develop tailor-made international offerings, shaped around the context and the guests: from Asian cuisine to sushi, from Middle Eastern and halal menus to American-inspired or broader international proposals. Each project is crafted ad hoc, ensuring perfect harmony between the culinary concept, the nature of the event, and the level of service.

Less
Less

What is your approach to work?

Our approach brings together culinary concepts, design, artistic direction, technical production, and operational coordination under a single, seamlessly integrated vision.

Less
Less

Who works behind every event?

Every project brings together culinary brigades, front-of-house and bar professionals, technical production, artistic direction, and operational coordination.

Less
Less

Do you collaborate with external suppliers or with an in-house team?

A significant share of our core expertise—culinary, service, bar, artistic direction, coordination, and entertainment—is fully integrated into our organization.

Less
Less

Which genres of events most elegantly embody the essence of Forma®?

Complex corporate events, grand receptions, and projects that require seamless integration of culinary, production, and entertainment elements.

Less
Less

What is the essence of Forma®?

Forma® is the signature brand through which SEV Group curates flawless catering, banqueting, and event production, seamlessly integrated within a single, sophisticated organizational model.

Less
Less

What type of cuisine do you offer?

Our cuisine is deeply rooted in Italy’s gastronomic tradition, with a refined focus on the distinct regional identities and the exceptional quality of the ingredients. At the same time, we are structured to develop tailor-made international offerings, shaped around the context and the guests: from Asian cuisine to sushi, from Middle Eastern and halal menus to American-inspired or broader international proposals. Each project is crafted ad hoc, ensuring perfect harmony between the culinary concept, the nature of the event, and the level of service.

Less
Less

What is your approach to work?

Our approach brings together culinary concepts, design, artistic direction, technical production, and operational coordination under a single, seamlessly integrated vision.

Less
Less

Who works behind every event?

Every project brings together culinary brigades, front-of-house and bar professionals, technical production, artistic direction, and operational coordination.

Less
Less

Do you collaborate with external suppliers or with an in-house team?

A significant share of our core expertise—culinary, service, bar, artistic direction, coordination, and entertainment—is fully integrated into our organization.

Less
Less

Which genres of events most elegantly embody the essence of Forma®?

Complex corporate events, grand receptions, and projects that require seamless integration of culinary, production, and entertainment elements.

Less
Less

What is the essence of Forma®?

Forma® is the signature brand through which SEV Group curates flawless catering, banqueting, and event production, seamlessly integrated within a single, sophisticated organizational model.

Less
Less

What type of cuisine do you offer?

Our cuisine is deeply rooted in Italy’s gastronomic tradition, with a refined focus on the distinct regional identities and the exceptional quality of the ingredients. At the same time, we are structured to develop tailor-made international offerings, shaped around the context and the guests: from Asian cuisine to sushi, from Middle Eastern and halal menus to American-inspired or broader international proposals. Each project is crafted ad hoc, ensuring perfect harmony between the culinary concept, the nature of the event, and the level of service.

Less
Less

What is your approach to work?

Our approach brings together culinary concepts, design, artistic direction, technical production, and operational coordination under a single, seamlessly integrated vision.

Less
Less

Who works behind every event?

Every project brings together culinary brigades, front-of-house and bar professionals, technical production, artistic direction, and operational coordination.

Less
Less

Do you collaborate with external suppliers or with an in-house team?

A significant share of our core expertise—culinary, service, bar, artistic direction, coordination, and entertainment—is fully integrated into our organization.

Less
Less

Which genres of events most elegantly embody the essence of Forma®?

Complex corporate events, grand receptions, and projects that require seamless integration of culinary, production, and entertainment elements.

06
//
contact
Discover our world

Reception Hours

By appointment only

Monday–Friday: 09:00–18:00

Sat-Sun: We are unavailable to receive guests.

Forma® Factory

The Culinary & Experience Craft Hub

Contact

Quotation Requests

Phone / WhatsApp

Social Media

Conceived. Crafted. Performed.

Passed on exclusively through whispered recommendations.

We choose to invest in exquisite cuisine, flawless production, and the seamless execution of our events. We prefer to let our guests tell the rest of our story.

Instagram Visual
Instagram Visual
Instagram Visual
Instagram Visual
Instagram Visual
Instagram Visual
Instagram Visual
Instagram Visual
05
//
contact
Discover our world

Reception Hours

By appointment only

Monday–Friday: 09:00–18:00

Sat-Sun: We are unavailable to receive guests.

Forma® Factory

The Culinary & Experience Craft Hub

Contact

Quotation Requests

Phone / WhatsApp

Social Media

Conceived. Crafted. Performed.

Passed on exclusively through whispered recommendations.

We choose to invest in exquisite cuisine, flawless production, and the seamless execution of our events. We prefer to let our guests tell the rest of our story.

Instagram Visual
Instagram Visual
Instagram Visual
Instagram Visual
Instagram Visual
Instagram Visual
Instagram Visual
Instagram Visual
06
//
contact
Discover our world

Reception Hours

By appointment only

Monday–Friday: 09:00–18:00

Sat-Sun: We are unavailable to receive guests.

Forma® Factory

The Culinary & Experience Craft Hub

Contact

Quotation Requests

Phone / WhatsApp

Social Media

Conceived. Crafted. Performed.

Passed on exclusively through whispered recommendations.

We choose to invest in exquisite cuisine, flawless production, and the seamless execution of our events. We prefer to let our guests tell the rest of our story.

Instagram Visual
Instagram Visual
Instagram Visual
Instagram Visual
Instagram Visual
Instagram Visual
Instagram Visual
Instagram Visual